Social Media has learned a really great trick that marketers have used for years- targeted advertising. In the past few months every time I log onto Facebook there are always ads targeted to me; they range from discount shopping, Israel and Jewish related ads and this new site called Lifebooker, which offers beauty services at fairly decent discounts. I tried one of their salons once for a Brazilian. They did an OK job but they left all these little hairs and my aesthetician left the room to converse in Chinese with her friend/co-worker mid-wax. Plus people kept looking in not the experience you’d want. Needless to say I complained because even with the discount it wasn’t super cheap. Amazingly the place did not charge me and apologized so I got a free, albeit crappy Brazilian.
I’ve checked the site recently and they do have some great prices for various services. I’ve seen single process color for as low as $30 and highlights for $75. Half hour massages at Sothy’s Institute, will run you $30, a pretty great bargain. I suggest checking them out the next time you want to book a beauty treatment. http://www.lifebooker.com
If you really want things done on the cheap consider local beauty schools such as the Aveda institutes here in NYC. You can find them by Googling them. They’re super cheap although you will be working with a student and not a trained stylist. You can also call all the chichi salons and make an appointment for their training nights. The following is a training night list of New York’s best salons.
Antonio Prieto Salon
Cutting classes are Thursdays at 8:45 am, $20. Color appointments are Tuesdays and Wednesdays from 11pm-7pm. $20 for single-process, $50 for highlights. Clients must sign up and pay in advance and in person; cash only.
• 25 West 19th St., 212-255-3741
Arte Salon
Training sessions held on Tuesdays at 10am. Cut and color, free. No appointment necessary.
• 284 Lafayette St., 212-941-5932
Aveda Institute
Appointments with supervised students are Tuesdays through Saturdays. Colorings, 9am or 1pm; $30 to $75. Cuts, 9am to 3:30pm; $15. They also hold advanced classes for which models are recruited, free of charge.
• 233 Spring St., 212-807-1492
Bumble & Bumble
Model calls are Mondays from 5 to 6pm. To find out more about the program potential models should call 646-282-1008. They can also sign up for a model call invitation on the web site.
• 146 E. 56th St., 212-521-6500
Dop Dop
Wednesdays at 6:30pm; cut and color classes alternate by week. $35 for color, $20 for cut; cash only. By appointment only.
• 170 Mercer St., 212-965-9540
Frederic Fekkai
Tuesdays at 6pm. $40 for cut or color; cash only. Stylings are determined by the class director, so call ahead for a schedule.
• 15 E. 57th St., 212-753-9500
John Barrett
Wednesdays at 7:30am, except during August. $35 for cut or color. Models are selected for an appropriate class based on the information they provide about their hair and on a first-come, first-served basis. In the fall, they will be offering training classes for children’s hair. Call for an application.
• 754 Fifth Ave., 9th Floor, 212-872-2700
John Sahag
Tuesdays at 6:30pm, except during the month of August. $40 for cut, $60 for color; cash only. Call on Mondays to book an appointment.
• 425 Madison Ave., at 49th St., 212-750-7772
Kim Lepine
Tuesdays at 5:30pm. $25 for cut or color; cash only. Book in advance.
• 667 Madison Ave., near 61st St., 212-832-6529
Louis Licari
Wednesdays at 5:30pm. $45-$75 for color, $30 for cut; cash only. By appointment only. They also offer appointments with assistants free of charge when available.
• 693 Fifth Ave., at 53rd St., 212-758-2090
Mark Garrison
Wednesday nights, color at 5pm, cuts at 6pm. $40 for color, $30 for cut; cash only. By appointment only.
• 820 Madison Ave., between 68th and 69th Sts., 212-570-5820
Oribe at Elizabeth Arden
Mondays at 11am; cut and color weeks alternate. $45 for highlights, $30 for cut or single-process color; cash only. By appointment only.
• 691 Fifth Ave., between 53rd and 54th Sts., 212-319-3910
Paul LaBrecque
Mondays at 6pm. $20 for cut or color. By appointment only; East Side location only.
• 171 E. 65th St., 212-595-0099
Peter Coppola
Tuesdays at 6:30pm. $40 for cut or color. Call in advance to leave name, number, and service desired.
• 746 Madison Ave., between 64th and 65th Sts., 212-988-9404
Prive Salon
Model cuts and color are done by assistants as available Tuesdays through Saturdays. $25 for cuts, $20 for single-process color, $40 for highlights; cash only. Call to request service, and a stylist will call back with availability.
• 310 W. Broadway, 212-274-8888
Salon Ishi
Cutting classes are Wednesdays at 6pm, color on Fridays at 5pm. Services are free. By appointment only.
• 70 E. 55th St., 212-888-4744
Space
Tuesdays at 9:30am for color, Wednesdays at 9:30am for cut. $25 for color, $15 for cuts. By appointment only.
• 155 Sixth Ave., at Spring St., 212-647-8588
Vidal Sassoon
Wednesdays at 6:30pm. $14-$18 for cut, $25-$50 for color; cash only. Stop by on Wednesdays at 6:15pm for a consultation for the following week.
• 90 Fifth Ave., at 14th St., 212-929-9668
For those of you living outside New York, I suggest calling up the hottest salons in your town and asking about training nights. Most good salons will have them and haircuts and color will be a lot less than normal. Just make sure that the stylist working on you is properly supervised as I have heard of disaster stories. Hopefully you’ll get lucky and discover the next Brad Johns or Orlando Pita.









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